How To Use Semrush For Keyword Research

What do you mean you’re not using SEMrush for keyword research yet?!

When it comes to website design, one of the most crucial elements to think about is keyword research. Keywords form the bedrock of any successful SEO approach, and having the right tools to carry out this research can make a world of difference. A tool that’s become a favourite among digital marketers and web designers alike is SEMrush.

SEMrush is a robust and all-encompassing SEO tool that offers numerous features to help improve your site’s search engine rankings. Among its top features is the keyword research tool, which enables you to identify the best keywords for your website and strategically integrate them into your content.

Here’s a guide on how to make the most of SEMrush for keyword research to enhance your website design.

Enter Your Website’s URL

To kick things off, enter your website’s URL into the SEMrush search bar. This lets SEMrush analyse your site and offer insights into your current keyword rankings and performance, giving you a solid foundation to build from.

Examine Your Current Keyword Rankings

After entering your site’s URL, SEMrush generates a list of keywords your site is currently ranking for. This information is invaluable as it shows which keywords are already driving traffic to your website, highlighting areas for further improvement.

Conduct Keyword Research

With an overview of your current rankings, use SEMrush’s keyword research tool to discover new, high-volume keywords that align with your site’s focus. By entering a basic keyword, SEMrush returns a list of related keywords along with metrics such as search volume, difficulty, and cost per click (CPC), helping you select the most promising terms.

Look at Your Competitors’ Keywords

A brilliant feature in SEMrush is the competitor keyword analysis. By entering competitors’ URLs, you can see which keywords they rank for and uncover potential keywords they may have missed. This helps keep your SEO strategy competitive and forward-thinking.

Explore the Keyword Magic Tool

SEMrush’s keyword magic tool is perfect for finding long-tail keywords that are directly relevant to your site. Simply enter a seed keyword, and SEMrush will provide a list of related phrases along with metrics on search volume, difficulty, and CPC. This tool is ideal for finding niche keywords with less competition that can boost your ranking.

Develop a Keyword Strategy

Once you’ve gathered your keyword research, it’s time to create a keyword strategy for your website. This involves selecting the most relevant keywords, prioritising them based on factors like search volume and competition, and then weaving them naturally into your content.

Track Your Keyword Rankings

SEMrush lets you monitor your keyword rankings over time, allowing you to track progress. Set up daily or weekly tracking reports to keep an eye on your performance for target keywords and tweak your strategy as needed.

In summary, SEMrush is an outstanding tool for enhancing your website design through thorough keyword research. By analysing your current keyword rankings, conducting keyword research, checking competitors’ keywords, using the keyword magic tool, creating a solid keyword strategy, and monitoring rankings, you’ll be well on your way to boosting organic traffic to your site. If you’re looking to improve your website’s design and strengthen your SEO strategy, SEMrush could be just the tool you need.

A note from our marketing team:

” Using SEMrush for keyword research, site auditing or pretty much anything SEO related is top tier. SEMrush, if you’re reading this, we love you.”