What Is Keyword Research And Analysis In SEO
Keyword research and analysis are vital parts of search engine optimisation (SEO) that can dramatically improve a website’s performance. By identifying relevant keywords and understanding how your target audience searches online, you can optimise your website to attract more organic traffic and improve search engine rankings.
What is Keyword Research?
Keyword research is the process of discovering the words and phrases people use when searching for information online. These keywords form the foundation of your SEO strategy, helping search engines understand your website’s content and decide where it should appear in search results.
When conducting keyword research, consider:
Relevance: Keywords should accurately reflect your website and the products or services you offer. Don’t use ‘website design London’ if you are not in London and only do web builds and not designing!
Search Volume: High search volume indicates that many people are using a particular keyword, increasing the chance of attracting traffic.
Competition: Highly competitive keywords can be difficult to rank for, so balance this with search volume. Getting a keywords with various ranges of competitiveness is a good idea, similar to a hashtag strategy on social media. You could combine ‘web design’ with ‘web developer London’, and throw in some more niche ones like ‘independent web build agency London’ or ‘woman owned web design agency uk’
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Long-Tail Keywords: These are more specific, lower-competition phrases that can drive targeted traffic. Like the ones above, these feel more like phrases than keywords but they are absolutely worth the endeavour. How did you find us?
User Intent: Ensure the keywords align with what users are looking to achieve when they search.
How to Conduct Keyword Research
Tools like Google Keyword Planner, SEMrush, and Ahrefs provide valuable insights into keyword search volume, competition, and related terms. Here’s a simple process:
Brainstorm Keywords: Start by listing ALL terms related to your business. (‘web design agency’, ‘web design and marketing agency’, ‘web build and design agency south London’,’website agency’, ‘independent website build company London’)
Use Research Tools: Analyse search volume and competition for each keyword using SEO tools.
Analyse Competitors: Look at what keywords your competitors are using to uncover new opportunities.
Refine Your List: Focus on the most relevant and high-performing keywords.
Monitor and Adjust: SEO is ongoing, so regularly check keyword performance and adapt your strategy.
The Role of Keyword Analysis
Keyword analysis evaluates the performance of your chosen keywords. By reviewing the data, you can determine which keywords drive the most traffic and conversions, and adjust your SEO efforts accordingly.
Identify Top Performers: Focus on keywords that are driving the best results.
Optimise Weak Keywords: Adjust underperforming keywords by tweaking your content or choosing new terms.
Stay Competitive: Regularly review keyword trends to maintain strong search rankings.
TL:DR
Keyword research and analysis are essential to any successful SEO strategy. By carefully selecting and monitoring your keywords, you can boost organic traffic, improve rankings, and ultimately drive more conversions. Regular analysis ensures your website stays relevant and competitive in an ever-evolving online landscape.