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How To Do Keyword Research

Keyword research is a crucial aspect of search engine optimisation (SEO) that involves identifying the words and phrases that users type into search engines when looking for information, products, or services. By understanding the specific keywords that are relevant to your business or website, you can optimise your content to rank higher in search engine results pages (SERPs) and attract more organic traffic.

To conduct keyword research effectively, follow these steps.

Start Your Keyword Research Off Strong

The first step is to brainstorm a list of potential keywords that are related to your business or industry. This can include broad terms that describe your products or services, as well as more specific long-tail keywords that target a niche audience.

Once you have a list of potential keywords, the next step is to use keyword research tools to analyse their search volume, competition, and relevance. Tools like Google Keyword Planner, SEMrush, and Ahrefs can provide valuable insights into how often a keyword is searched for, how difficult it is to rank for, and how relevant it is to your target audience.

After analysing the data from keyword research tools, you can then prioritise your list of keywords based on their potential impact on your SEO strategy. This may involve focusing on high-volume keywords with low competition, or targeting long-tail keywords that are more specific to your niche.

Once you have identified your target keywords, the final step is to incorporate them strategically into your website content. This can include optimising your meta tags, headers, and body copy with relevant keywords, as well as creating high-quality, informative content that addresses the needs and interests of your target audience.

TLDR? Keyword research is a fundamental aspect of SEO that can help you attract more organic traffic to your website and improve your search engine rankings. By following a systematic approach to keyword research and incorporating targeted keywords into your content, you can increase your visibility online and drive more qualified leads to your business.

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