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How Does Semrush Calculate Traffic

SEMrush calculates traffic with a unique algorithm that combines data from various sources to provide an accurate estimation of a website’s traffic. This algorithm factors in keyword rankings, search volume, click-through rates, and other relevant metrics to generate a comprehensive overview of a website’s online visibility.

One of the key components of SEMrush’s calculations is its keyword database, which contains information on millions of keywords and their search volumes. By analysing the keywords that a website ranks for and their respective search volumes, SEMrush will calculate traffic that a website receives from organic search.

In addition to organic search traffic, SEMrush also factors in data from other sources such as paid search, social media, and referral traffic. By analysing these different traffic sources, SEMrush is able to calculate traffic with a more complete picture of a website’s overall online visibility and traffic potential.

Please note that there is a difference between their traffic analytics and their domain analytics. The latter is about how much traffic a site COULD get. The former are based on actual traffic using clickstream data.

Overall, SEMrush’s traffic calculation is a sophisticated process that takes into account a wide range of factors to provide an accurate estimation of a website’s traffic. By using this data-driven approach, SEMrush helps digital marketers make informed decisions about their online marketing strategies and improve their website’s performance in search engine results pages.

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