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How To Keep SEO When Changing Website

If you’ve got a successful website site, it’s natural you’ll want to know how to keep SEO when changing it. Changing your website can have a significant impact on your SEO, so it’s important to take steps to preserve and enhance your search visibility during the transition.

SEO When Changing Website SOS?

When changing your website, ensure that all of your existing SEO elements are retained or updated. Include things like meta tags, title tags, headers, and image alt text. These elements provide important signals to search engines about the content and relevance of your website, so it is essential to ensure they are carried over to the new site.

Another principle aspect of maintaining SEO during a website change is to carefully plan and implement 301 redirects. A 301 redirect is a permanent redirect from one URL to another, and it is crucial to preserve the SEO value of your old pages when they are no longer accessible. Set up 301 redirects for all of your old URLs to their corresponding new URLs. This allows search engines to still find and index your content, preserving your search rankings.

In addition, it is also vital to conduct a thorough SEO audit of your new website. Check for any technical issues, such as broken links, duplicate content, or slow page load times. Address these issues before launching your new site, so you can ensure that your SEO efforts are not compromised by technical problems.

It is important to continue monitoring and optimising your SEO when changing website. Regularly check your search rankings, traffic, and conversion rates to identify any issues and make adjustments as needed. Stay proactive and responsive to changes in search engine algorithms and user behaviour.

In brief, maintaining SEO when changing your website requires careful planning, attention to detail, and ongoing monitoring and optimisation. Preserve existing SEO elements, set up 301 redirects, conduct a thorough SEO audit, and continue to optimise your site. With these tips, you can ensure that your search visibility remains strong during and after the website change.

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