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How Many Affiliate Marketers Are There In The World

It is difficult to pinpoint how many affiliate marketers there are, but it’s estimated that there are millions operating globally. These marketers range from beginners just starting out, to seasoned professionals who have built successful online businesses through affiliate marketing.  Some marketers do this directly with a brand, some may go through an affiliate management agency who take a cut of the pie.

Affiliate marketing is an increasingly popular way for individuals to earn passive income online. Marketers promote products or services from other companies, and earn a commission for each sale or lead. This is generated through their unique affiliate link. As the online landscape becomes more content driven, the opportunities to jump on this wagon grow.

The uptick of social media and online advertising platforms has also made it easier, so the number of them has grown significantly in recent years.

There has also been a rise in sharing the knowledge of how to do such marketing, especially on platforms like TikTok. The concept has understandable appeal, as it’s presented as an easy side hustle. This is because it requires little upfront investment, and can be done anywhere with an internet connection and some time. Platforms such as Amazon also make it very easy to join their affiliate schemes. Creators promoting products for the same brand regularly are often affiliates this way. These partnerships can also be described as brand ambassadorships.

Ultimately, the number of affiliate marketers in the world will constantly grow.

A femme creator wearing lipstick and holding it up can bee seen through the circle of a ring  light and camera.
‘Oh my god guysssss’ the rise of content forward social media has also fuelled an increase in affiliate marketers.

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