How To Use Tiktok For Business

TikTok is one of the most popular social media platforms in the world, with over 800 million active users worldwide. With its unique format of short, engaging videos, TikTok offers businesses a powerful tool for reaching and engaging with their target audience. Get to know how to use TikTok for business, to maximise its potential for marketing and brand building, here. Skip to the final section for the TLDR and some pro tips.

TikTok for Business is the Business

1. Create a TikTok Business Account: The first step in using TikTok for business is to create a dedicated business account. This will give you access to additional features such as analytics and advertising options that are not available to regular users. Be aware that the trade off for this is less access to trending sounds. Copyright and licensing is the main issue for this. Make sure you sign up for their business emails to keep up to date on the changes that come pretty regularly!

2. Find Your Target Audience: Before you start creating content on TikTok, it’s important to define your target audience. Who are they? What are their interests and preferences? Understanding your audience will ultimately help you create content that resonates with them and drives engagement.

3. Create Good Content: TikTok is all about short, engaging videos that capture the viewer’s attention within seconds. Yet, we see brands trying to stuff too much into one video. To be successful on TikTok, you need to create content combines entertaining, informative, and visually appealing. Use popular trends, challenges, and hashtags to increase the visibility of your videos.

4. Collaborate with Creators: Creator marketing is a powerful tool on TikTok, as influencers have a loyal following and can help you reach a wider audience. Collaborate with influencers in your niche increase brand awareness and build trust. Engage with creators content first though, before a cold call in the DMs. TikTok for Business also gives you access to the creator marketplace.

5. Use TikTok Ads: TikTok offers various advertising options for businesses. These include in-feed ads, branded hashtag challenges, and branded effects. Invest in TikTok ads to reach a larger audience and drive traffic to your website or landing page. Aim for brand awareness over sales initially, as truly viral items and videos tend to happen to more established accounts.

6. Engage with Your Audience: One of the key aspects of using TikTok for business is engaging with your audience. Respond to comments, like and reshare user-generated content, and participate in trends and challenges to build a loyal following and create a sense of community around your brand. Stitches and Duets are your friend. Above all, you’re aiming to be sociable.

7. Measure Your Results: Use TikTok analytics to track key metrics such as views, likes, shares, and comments. Analyse this data to identify what content is resonating with your audience and adjust your strategy accordingly.

Tip Top TikTok Tips

Pro tips-

• Get the hook of your video in the first 3 seconds of your video.
• Don’t open with ‘hey guys’. Instead, act like the viewers already know you.
• Have movement in the frame from the very first second
• Check your lip synching is synchronised! If using headphones while recording, you’ll need to unplug to check your audio. In other words, Bluetooth lag is a thing.
• Yes it’s TikTok for a business, however you should still be having fun.

In short, TikTok for businesses is an opportunity to reach and engage with their target audience. Centre brand awareness and relationship building before you go hard on the selling. Create compelling content, collaborate with creators, use TikTok ads, and engage with your audience. You too can leverage the power of TikTok to grow your business and subsequently increase brand awareness! We believe in you!