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What Is Hotjar

Hotjar is a tool that allows website owners to better understand how users interact with their site. By providing a comprehensive suite of analytics and feedback tools, Hotjar helps businesses to optimise their websites for improved user experience and increased conversions. We have an article comparing it to Microsoft Clarity here.

Hotjar = Hot Data

One of the key features of Hotjar is its heat maps, which visually represent where users are clicking, scrolling, and moving their mouse on a webpage. This valuable data helps businesses identify areas of their site that are engaging users and areas that may be causing confusion or frustration. We have also found it helpful as this data also removes all doubt from previous usage projections and expectations.

In addition to heat maps, it also offers tools such as session recordings. These mean you can watch real-time recordings of user sessions to gain insights into how users navigate their site. This feature is particularly useful for identifying usability issues and areas for improvement.

Hotjar also includes tools for collecting user feedback, such as surveys and polls, which can provide valuable insights into user preferences and pain points. Combine the quantitative data from heat maps and session recordings with qualitative feedback from users, and make informed decisions about how to optimise for better performance.

Overall, Hotjar is a valuable tool for any business looking to improve their website’s user experience and increase conversions. By providing a comprehensive set of analytics and feedback tools, Hotjar empowers businesses to make data-driven decisions that lead to a more user-friendly and successful website.

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